
Summary
•Analyzed data of Cyclistics marketing department from June 2022 to May 2023 to
identify how the different type of users use Cyclistic bikes and identify differences and
trends.
•Number of rides:
• The number of ride of members are considerably higher during the whole week
with the peak on Wednesday having the lowest rates during the weekend.
• The casual users trends are the opposite starting at lowest rate on Monday and
increasing gradually till Saturday where there is the peak of the week being
Saturday and Sunday the higher rates of the week
• In Total the member users do more rides than casual.
• Average duration trips:
• Casual users have considerably higher rates versus the members users being the
weekend uses the longer trips of the week for both, Casual users use to double the
duration of the trips versus the members.
• Monthly trends:
• Member users have higher rates on rides from May to October.
• While Casual users from June to September.
• End hour trends:
•There are no remarkable differences in how both users types uses the service, but
both users have the lowest rates in the morning.
For the marketing strategies to convert casual to member users we must pay
attention to seasonality, the weekend use.
Surprise: Maximum ride length show as that sometimes the bikes are not
returned at end station until days later..
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